If you plan to create a blog or website, the first thin g to consider is this question: How would you compete online with that niche?. Considering there are already thousands if not million website related to a particular niche keywords.
If you choose a niche with a less number of competitors, that niche might also has a small number of searches also. It means that there only few people searching for that particular topic.
I have read a blog that states, it is better to compete with those having less competition, an over a thousand competitors only. But there thing to be considered here like having a long tail keywords in which only few sites use it. But before we do this, you need to look a niche first to where you'll base and create a blog or website.
I have a tool - a niche locator where your chosen niche could be inspected by the inspector. In addition, you can search for niches with less competition but with high potential in the online market. The price is at stake, it is not cheap in the first place, but you'll have a good niche where you can be on the top for just a couple months.
Every site could have reach a PR or develop a link popularity in a couple of months, why not? If you'll just promote it on a regular basis, but the problem lies still on the number of competitors. Considering your site as new is also another thing for prospect clients to consider. Clients nowadays are skeptic, unless there's a trial period, and the money spent could be refunded 100% if not satisfied. This Niche Inspector offers also a 100% refund. I am not suggesting you buy this product, even if the internet is your market, but you'll buy it, think twice first.
Online business really needs a capital and we need to invest. In fact, there's no such thing as free in this community. if you notice, those sites who are offering free ebook or any other as free is requiring an email address for you to get the thing. In the sense, yes it is free, but by giving away your email in exchange for the said free item, I think is not free at all. You gave something in the first place and that serves as your payment.

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